Dettol: Cleaning up India
Campaign Details
Brand owner: Reckitt Benckiser India Pvt LtdAgency: McCann WorldgroupBrand: DettolCountry: IndiaIndustry: Public healthChannels: Internet - display, Internet - general, Internet - microsites, Outdoor, out-of-home, Packaging design, Social media, Sponsorship - event, propertyBudget: 3 - 5 million
Executive Summary
For a country poised for global glory, India was doing a poor job of ensuring hygiene and cleanliness. When people conjured up a picture of India, it was one of filth and dirt and this reflected in our...