White Logistics: Further and faster than the competition
Campaign details
Category name:Industrial transportationAgency:The AllotmentAdvertiser:White Logistics
Executive Summary
The Allotment was commissioned by White Logistics and The Design Council to undertake a strategic rebrand to reinvigorate and turnaround the fortunes of the business. This submission depicts the process and results of this transformation.
“Not so long ago I thought design was simply about how something looked, now I see how it can have an effect on every aspect of a business.”
Judith Stracey, Chairman, White Logistics
Profit increase since start of project:403%Based on 2015...