Design consultancy: Creative LeapAdvertiser: USP Zdrowie
EXECUTIVE SUMMARY
USP Zdrowie asked Creative Leap to develop a totally new challenger OTC sore throat lozenge brand – one to take on both local and international brands operating in Poland.
Against an incredibly crowded category with flat growth, it's an unbelievable success story – Inovox Express is on a trajectory to become Poland's number one brand in this category!
Much of the success can be attributed to Creative Leap's partnership with USP Zdrowie – pharmacists and consumers are responding to the differentiated consumer need approach of this challenger brand.
Many...