Executive Summary
In an oversupplied and ultra-competitive market, a brave decision to cut back on marketing to invest in brand and packaging design helped new sustainable skincare brand Skin Sapiens achieve 2 1/2 years of exponential growth. After exceeding its 3-year revenue target 6 months early, the brand is now on course to overdeliver by 140% before the year end.
Parenthood changes people.
In the case of beauty industry insider James Jardella, becoming a father made him think again about what we put on our skin - and on our children's. So much so that he quit his job, sold...