Savant Healthcare – Clarymist Dry Eye Spray
Brand Identity Design & implementation under £100,000N1 Creative Ltd
Before
After
1. EXECUTIVE SUMMARY
Savant Healthcare planned a broad-market launch in UK of a premium dry-eye remedy that was novel to UK both in its science and its delivery system. The product had existed for two years as a respected but marginal player in the German market.
N1 was briefed to develop a unique brand icon and a name with extreme versatility – it needed to translate across all marketing collateral while appealing to a savvy consumer audience as well as...