Executive Summary
This is the story of how an evolutionary rebrand has unlocked the potential of Peter's Yard in grocery, transforming the business from a niche artisan alternative into an accessible premium player within the savoury biscuit and cracker category.
While the Peter's Yard redesign is subtle and sensitively done, it offers a masterclass in brand evolution, capitalising on a strengthened positioning, a more emotional and compelling brand story and an expert understanding of design equities and execution.
Here are the headlines for Peter's Yard's achievements:
- Increasing sales by 56% in one year in a declining market
- Becoming the fastest...