Executive Summary
- Growth of 47%, outperforming 20% target
- Became second biggest brand in sterilisers
- Listings maintained in Boots in shrinking market
- Savings of over £50k in design fees
Nûby UK is a challenger brand with ambitions to be the brand of choice for smart and fun babycare products. With the UK birth rate having fallen significantly for five consecutive years (source: ONS), competition for customers in this shrinking market is acute.
The flagship product in Nûby's new-born range is the steriliser. This project was used to set the course for the rest of range and ultimately for the rest of...