MOMA: How a healthy little upstart beat the big bad breakfast titans
Agency: PearlfisherClient: MOMA!Category: Packaging - Branded Food
Executive summary
In a country where most of us eat breakfast at home to save money, and a takeaway treat means a coffee and croissant, it seemed there was little room for a super healthy, on-the-go alternative with a premium price tag.
You may know MOMA from their stalls in stations such as Waterloo and Victoria. However, MOMA founder Tom Mercer had a big ambition, and stalls aside, MOMA knew that to really grow the brand...