Kingsdown Water
Corporate/Brand Identity Design and implementation costs under £100,000Lewis Moberly
EXECUTIVE SUMMARY
Kingsdown, a bottled water company, wanted to expand into top market restaurants where prices are higher and less critical to consumers. To do so, the corporate/brand identity and packaging needed updating.
The result has been transformational. In just eight months it has:
Achieved sales 34% above the same period in the previous year and 50% above an ambitious target.
Volume sales have increased by 31% – some 25% above target.
The brand has acquired many more customers than anticipated.
The customer conversion rate at the...