Kenwood Packaging
Packaging
Branded Other
FLB Ltd
EXECUTIVE SUMMARY
Kenwood, part of the De'Longhi group, is a large brand of small domestic appliances (predominantly kitchen appliances) that sell in over 1 00 countries. Until 2008 Kenwood's packaging, despite theoretically following a design template, was inconsistent as each product's pack communication was led by the product attributes rather than the brand. It was also split into two quality tiers, core products in a predominantly blue pack and premium products in silver.
In 2008 Kenwood agreed a set of ‘Brand Fundamentals’ and tasked fib with developing a consistent brand and packaging...