HSBC and HBOS Employee Equity Solutions – Sharesave 2007 Invitation
Internal CommunicationsGreentarget
EXECUTIVE SUMMARY
The HSBC Sharesave plan is one of those rare internal communications projects that allows us to accurately measure the effect of improved communications. The 2007 figures shown can be directly compared to those of 2006, to provide a true measure of the impact of our work, because the same offers were available to the same audiences in both years.
Background in brief
Sharesave is a savings plan that provides the opportunity to buy HSBC shares at a 20% discount. It is available to around 95%,...