Higgidy – The uncommon pie
Packaging Branded Food & DrinkZigguratbrands
EXECUTIVE SUMMARY
Driven by a passion for good food Camilla Footit left her job in 2003 as Head of Food for Starbucks and started producing gorgeous handmade pies. Word spread and soon she was supplying bigger players such as EAT cafés and Booths. All sales were own label however, no-one knew they were eating a Higgidy pie.
Realising that the pies they were making were snowballing in popularity and earning a glowing reputation for the cafés and restaurants that stocked them, they began to dream of selling them...