Data-centric change: Structuring your business around data

Shorful Islam

In this presentation, given at Warc's Datacentric conference in London, Shorful Islam, head of data, DDB UK, addressed what businesses really need from data, how to gain data, mine it and then use it to drive change.
He discusses whether to work with legacy systems or start from scratch, the benefits of breaking down silos and data sharing across departments and managing data across different channels, products or customer segments....

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