Campaign details
Brand: DANCOW FortiGro UHTBrand owner: Nestlé IndonesiaAgencies: Mindshare Indonesia, AdColonyCountry: IndonesiaIndustries: Milk & dairy drinksMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Point-of-purchase, in-store, Budget: Up to 500k
Executive summary
Dancow FortiGro launched a campaign to promote Dancow FortiGro UHT, which comes in ready-to-drink carton packs, a convenient option for mothers to provide their children with a healthy and balanced diet while they were at school. The overall message of the campaign was to inspire mothers to introduce a little creativity each...