Dads in ads: The changing ways brands are portraying dads in advertising
Anne Field
As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.
While Super Bowl XLIX, this past February, will be remembered as one of the greatest, the event also launched the year of "dadvertising" – commercials that feature strong, caring, thoughtful fathers instead of the usual bumbling dolts.
Toyota had a tear-jerker in which a dad, with his daughter beside him in a Camry, remembers various times he courageously came to her aid. It...