Content not volume – how to make social media data more constructive
Peter DannThe Nursery
Stand up
Sit down if you are planning to spend less resources on Social Media this year.
Sit down if you are absolutely certain that you are getting a good return on that investment.
Sit down if you think your organisation does a good job of understanding conversations about your brands in social media.
Well, the good news is that you are not alone – in fact this little survey correlates nicely with eConsultancy's own Social Media Report from November.
Client organisations expecting to...