Commonwealth Bank: Investorville – The world's first investment property simulator
Entry Number: 164
Agency: BMF
Advertiser: Commonwealth Bank
Author: Rob Chandler and Kelly Vise
Total Campaign Expenditure:$500 – $1 million
Strategic communications challenge
In the first half of 2011 the value of the Investment Home Loans (IHL) market in Australia was around $5.5 billion per month, but it had been stagnant for some time, with housing prices on the rise this meant only one thing; less people were taking up investment home loans.
In fact the number of investment properties funded had dropped by a...