Clorox digs down into native advertising
Native advertising remains a rather loosely-defined concept at present. But this has not stopped Clorox Co., the manufacturer of various food, chemical and consumer products - and which is perhaps best known for its eponymous bleach line - reaching its own provisional idea of what the practice involves.
According to Julie Jensen, the firm's senior group manager for media, it originally used a modest translation of what "native" means. This notion incorporated tactics such as simply adding its logo to a digital e-card that the organization believed would get "wide distribution" on Facebook....