Campaign details
Brand: Unilever / Clear MenLead agency: AdColonyCountry: Indonesia
Strategy
Objective
As the number one dandruff shampoo brand in Indonesia, Clear Men faced the dual challenge of declining sales and lower customer loyalty from its target audience. While Clear Men had significant brand awareness among this broad audience, brand traction did not lead to an increase in sales. In a market flooded with alternatives, it was crucial that this campaign stood out amongst the crowd and made a lasting impression with their target audience.
With this campaign, Clear Men sought to win over its...