Cirque du Soleil - Zumanity
EXECUTIVE SUMMARY
Results Period: March 2003 - March 2004.
Start of Communication Effort: March 15th, 2003.
Base Period: n/a, since this is a launch.
Much of our highly valued cultural heritage has been acquired at the cost of sexuality.
- Sigmund Freud
With fourteen live shows under its belt, Cirque du Soleil wanted to make number fifteen extraordinary. Cirque wanted to reinvent adult entertainment just as it had reinvented the circus twenty years ago. The result was Zumanity: an edgy and provocative discovery of sensuality and eroticism, opening as a...