Agency: Harrod & Mirlin | Authors: Brent Peterson and Bill Daniels |
ABC CANADA Literacy Foundation
EXECUTIVE SUMMARY
ABC CANADA is a national non-government organization established to raise awareness of adult literacy issues. However, in the early 90s there was a huge gap between the hundreds of organizations providing literacy services, and the people who needed their help.
There were two problems. First, literacy organizations e.g. school boards, colleges, non-profit and volunteer groups were working independently of each other, with no coordinated message. Second, the people needing help had no easy-to-find place for information. It was all...