Campaign details
Brand: CareemLead agency: CarreemRegion: EMEA
Strategy
Objective
Careem is a ride-hailing application that offers users transportation and payment services. We consider ourselves the technology platform for our region, a region of over 600 million people that extends from Morocco to Pakistan. It is an area of the world that up until now, has largely missed out on the internet revolution – but through its ambition and focus is catching up fast, and with such, Careem is quickly becoming the backbone of our region's digital future. We do so with a tech-first approach that...