Campaign details
Advertiser: VodafoneBrand: VodafoneAgency: VMLY&R IstanbulCountry: Turkey
Objectives
Business Objectives:
- Achieve 10% increase in number transfers from other operators (particularly from Turkcell) through the total campaign that was initiated by our print ads.
Behavioral Objectives:
- During the campaign that was launched with our print ads, increase the number of subscribers switching to 4G (competitors' subscribers and own base included) by 50% compared to the previous quarter.
Perceptual Objectives:
- Increase the "My next operator of choice will be Vodafone" score, measured in the GfK Individual Consumer Brand Tracking Report, in non-Vodafone subscribers through...