Campaign details
Brand: The Organisation of National Ex-Servicemen and Women (ONE)Agency: Rothco DublinCountry: Ireland
Objectives
O.N.E's 2019 objective was the same as 2018 - to plug the huge gap between income and operating costs. In 2018, O.N.E raised a gross income of €819,322. It cost €804,765 to run the hostels and provide the service (A). Government contributions made up only 35% of the operating costs. The rest - roughly €600k annually - had to be raised to keep it going through donations and ad-hoc contributions.
O.N.E also had long-term ambitions to expand their footprint in...