Advertiser: The Hospital For Sick ChildrenAgency: J. Walter Thompson CanadaCountry: Canada
Objectives
Commercial Objective: The SickKids Hospital relies heavily on donations. Given its size, and the breadth and depth of its offerings, it requires millions to provide world-class care and to continue in its research.
Marketing Objective: We had to find a way to really educate consumers on the SickKids offerings – how many patients it helps, how many ailments it deals with, and how much research its constantly doing. To do that, we needed a high frequency of varied, but related messaging,...