Campaign Details
Brand: The Female CompanyAgency: Scholz & FriendsCountry: Germany
Why is This Work Relevant for Creative Strategy?
Caviar, truffles or oil paintings – until recently, in Germany many luxury goods were taxed with the reduced rate of 7% while tampons were taxed with 19%. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law – with the help of impressing insights and a clever strategy: Books are taxed at 7%. Therefore, we sold tampons hidden inside a book in order to avoid the sexist tax. A...