SM Prime Holdings: SM Eco Bag
Agency: Interpublic Group
Creative effectiveness
The Philippines is at the forefront of the adverse effects of climate change. Since 2000, typhoons have cost the Philippines more than $3 billion in damage to property and have taken some 13,000 lives. Flooding is one of the most devastating calamities a typhoon brings, yet its cause is really something more mundane and man-made – plastic bags.
A common packaging in stores, people give no thought to the disposal of plastic bags and to the fact that they are the single biggest cause of drainage system failure and...