Santander: Ela

Santander, a bank, launched a campaign in Brazil to address gender inequality for women.

Objectives

Over the years, Women's Day has reflected the achievements of each timeThis time, like any other big brand committed to inclusion and equity, Santander Bank asked us for a campaign totally aligned to today's narratives. But when we search for it, we realized that women didn't want a campaign at all. They wanted more opportunities, more job, equal payment, respect.

Summary of the work

Instead of ads, we created a product.

A first-ever line of credit for micro-entrepreneurs, using our entire media budget – and then adding more.

With the lowest interest rates in history: 15%.

Launched exclusively for...

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