Advertiser: Renault ItaliaAgency: OMD ItalyCountry: Italy
Objectives
Commercial: Renault wanted to launch its new range of commercial vehicles, completely renewed in terms of design and performance; marketing: increase penetration within small business and entrepreneur. Communication: to sustain Renault’s positioning as the best partner for small businesses (“Your Business Booster”).
Strategy
Our strategy was not just stating that Renault is the best partner for business, but showing this to our audience for real. So we started from Renault’s database of clients owning commercial vehicles, in order to identify the specific target of this campaign. Then, business...