Radiotjänst: The Hero

Radiotjänst, the authority in charge of collecting the Swedish Public Service TV fee wanted to come up with an advertising campaign persuading people to pay the fee.

Radiotjänst: The Hero

DraftFCB

SUMMARY

If you own a TV in Sweden, you have to pay a tax called a TV-Fee. Although not a perfect system, it’s still the most secure and consistent way of safeguarding the existence of politically and commercially independent broadcasting channels in Swedish public service radio and TV. It’s pretty democratic too. Radio and TV for everyone, paid for by everyone.

But yes, it is a sour bill to pay and many people take free TV and radio for granted . So of course a number of young people dodge this obligation when they move into...

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