Pernod Ricard: Jameson - Taste above all else
TBWA\Chiat
SUMMARY
Jameson Irish Whiskey is, and has been, one of the spirits category’s true success stories. It’s grown in double digits since 2000. It’s managed to maintain double-digit growth as a premium-priced brand in the worst recession to hit America (and the world) since the 1930s. And it’s managed to – organically – cultivate a cult following among arguably the most influential (and critical) people in spirits: bartenders.
By 2009, we were the world’s number one Irish Whiskey brand. The problem was, we weren’t the small import we were in 2000....