Campaign details
Brand: NikeAgency: AKQACountry: Brazil
Objectives
Nike wanted to leverage the new Air Max drops to increase relevance and sales on their e-commerce in Brazil. Since Air Max is a pivotal part of street culture, Nike asked us to create a physical activation in São Paulo to tap into the urban creativity and drive a strategic target audience to NIKE.COM.
Summary of the work
We had the creative challenge of increasing the conversion rate of Nike's e-commerce while creating cultural relevance to the brand in the street culture.
To achieve this goal...