Advertiser: Natalia Ponce De Leon FoundationAgency: J. Walter Thompson ColombiaCountry: Colombia
Objectives
We wanted to bring to attention the issue of acid attacks in Colombia, this being the country with more number of acid attacks per capita in the world. In 2014 the Natalia Ponce law, that gives 50-years sentence to aggressors, was passed. But the attacks continued and the aggressors weren’t being pursued.
The general objective was to make the government and law enforcement authorities take action and follow the law.
For this, we made Natalia’s fight the country’s fight, making people aware of...