Mattessons: MMM3000 - Proving that social can pay its way in the real world
Agency: Saatchi & Saatchi LondonAdvertiser: Kerry Mattessons/FoodsBrand: Fridge RaidersCountry: United Kingdom
Objectives
Background
Mattessons - famous for its tasty and convenient cooked meat products like ham and smoked pork sausage - has been a household name in the UK since the 1940s. Whilst successful in the past, by 2012 sales were in decline.1Mattessons was looking to reverse this decline by expanding its footprint into new product categories and eating occasions; specifically Fridge Raiders, a bitesized snack made...