Campaign details
Brand: March for Our LivesIdea: McCann New YorkCountry: United States
Why is this work relevant for Creative Strategy?
In America, politicians receive millions of dollars from the NRA so they won't regulate guns. With just a simple, orange price tag wristband distributed on social media among a few powerful, young voices ahead of the March For Our Lives, we created a symbol that made its way around the millions of people and celebrities marching in support of gun control across the country, and became an icon and fundraising tool for the entire movement....