Advertiser: Make Love Not ScarsAgency: Ogilvy & MatherCountry: India
Objectives
Most effectiveness cases work towards improving business, here is one that is working to put something ‘out of business’. End open sale of acid.
Business was very good. That was really the problem.
Acid is sold and bought in India like soaps and facial creams.
Unfortunately it is also used like that – on people’s faces.
Pause a second and recollect an image of an ‘acid victim’. Did you shut your eyes?
We all do. Most of us can’t handle it, we try...