Google: The Wilderness Downtown
Agency: Google Creative LabClient: GoogleProduct: WebGL1.
Objectives
The Wilderness Downtown was launched to showcase the power of HTML5, which was at that time available in the latest versions of modern browsers such as Google Chrome.
The initial challenge was to raise awareness of what a web browser is, and how modern, up-to-date browsers like Chrome can significantly improve the user's web experience.
We wanted to create a response in the following areas:
- Attitudinal.We wanted people to experience the site and feel sufficiently moved or surprised that they'd go out and...