Depaul: iHobo
Publicis
SUMMARY
This is the story of how much can be achieved with a budget of just £6,000 and a truly contagious idea.
Depaul UK is a charity that helps young people who are homeless, vulnerable, and disadvantaged. Like most charities Depaul UK relies on voluntary donations in order to be able to fund the valuable work that it does. But with an ageing donor base Depaul UK needed to find a way to connect with a younger audience in order to ensure a solid source of funding for the future. Previous campaigns had tried to achieve this,...