Campaign details
Advertiser: CignaBrand: CignaAgency: McCann New York Country: United States
Objectives
Cigna continued its mission to prove itself as a partner in wellness – beyond just providing health insurance benefits and services, it had to earn people's trust as a partner that was truly looking out for their well-being; one that aimed to keep them healthier in the process.
To that end, our goals were to:
- Punch above our weight:Earned media was a primary metric as we knew that our competitors would be out-shouting us during the Open Enrollment time period in...