Centers for Disease Control and Prevention: Tips from Former Smokers (Christine's Flavor Tip)

This case study describes how the US Centers for Disease Control and Prevention used the experiences of people living with smoking-related illnesses to draw attention to the issue and encourage smokers to quit.

Centers for Disease Control and Prevention: Tips from Former Smokers (Christine's Flavor Tip)

Agency: Arnold Worldwide BostonAdvertiser: Centers for Disease Control and PreventionBrand:Centers for Disease Control and PreventionCountry: USA

Objectives

Today in the United States, tobacco use remains the single largest preventable cause of death and disease for both men and women. Statistics show over 1,200 people are killed every day by cigarettes and 8.6 million live with the crippling health consequences caused by smoking. For every person who dies from tobacco use, another 20 Americans continue to suffer with at least one...

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