Carrefour: Act for good

Carrefour, a retail corporation, launched a global campaign to generate awareness for the transformation at scale, improve long-term brand preference, transform consumer behaviour, and drive a sustainable business impact, improving revenue.

Objectives

Transforming one of the biggest companies into the leader of the food transition worldwide.

This case study shows how a strategic and creative idea - Act for Food - succeeded in repositioning Carrefour from a price war model to a food quality one, in 10 countries. Impacting the entire value chain of the company, from how we create our products to the composition of our customers' shopping baskets, driving sustainable business impact.

Translating into the following objectives :

  1. Generate awareness for our transformation at scale, for customers, clients and shareholders, starting with engaging our 320,000 employees.
  2. Improve long-term brand...

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