Cancer Research UK: The Answer is Plain
Abbott Mead Vickers BBDO London
Advertiser: Cancer Research UKBrand: Cancer Research UKCountry: United Kingdom
Objectives
Cancer Research UK exists to save lives from cancer. The marketing functions of the organisation split between fundraising and behaviour change to prevent cancer (such as encouraging people to go to their GP earlier so more cancer cases can be diagnosed and treated sooner and therefore more successfully).
Like their successful lobbying for the UK smoking ban in 2007 which prohibited smoking in all public places, this campaign fell into the behaviour change...