Canal+: The Closet
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SUMMARY
CANAL+ has been a leader in Pay TV in France since its launch in 1984. This leadership is based not only on high-quality programming but especially on exclusivity with 3 types of programmes: films, sports and series.
The channel's reliance on these values has become increasingly under attack by easy access to content: Internet, VOD, expansion of free and pay DTT channels, etc.
In order to justify its higher price, CANAL+ decided to highlight its position as a content creator with the new label ‘Création Originale’.
This label covers all the...