Objectives
Is it possible to launch a bank without telling anybody and yet,
It becomes the fastest bank in the world to reach 1 million clients?
Banking is not a subject that people enjoy hearing about.
In fact, data shows that 71% of people would rather go to the dentist than watch a bank's advertising.
Our goal was precisely to communicate the launch of one: the C6 Bank.
And more: talking about a new bank in a saturated market, dominated by 5 big banks that have presence absolutely everywhere: traditional media, social networks, sports, concerts, merchandising, etc.
In addition, in...