Advertiser: Audi AgAgency: thjnk Berlin GmbHCountry: Germany
Objectives
The campaign aimed to point out that the decision for a premium car brand is still crucial after buying an Audi. Because: The brand claim "Vorsprung durch Technik" does not only refer to the cars themselves – it rather is a quality indicator when it comes to premium after-sales services. Therefore, the campaign had to establish Audi Service as the number one service provider for Audi drivers.
Among this overall goal, the parameters for the success of the campaign were defined by the following objectives:
Commercial objectives...