AT&T: It can wait
BBDO New York
What were the objectives for the creative work?
America's roads are getting safer:
Traffic fatalities in the United States have dropped nearly 25 percent in the last decade. The crash death rate is now at a record low – 1.1 deaths per 100 million vehicle miles traveled in 2013 (Transportation Department's National Highway Traffic Safety Administration).
But the dangers of texting while driving (TWD) are getting worse:
While the overall number of crashes and fatalities is in free fall, the number of people injured in distraction-affected crashes is increasing(U.S. Department of...