Advertiser: CampofríoBrand: CampofríoAgency: McCann Erickson MadridCountry: Spain
Objectives
Can a cold meat brand turn into a citizen brand, relevant to society?
So, can a sliced turkey brand change 120 years of Spanish culture and relieve Spanish women of decades of accrued burden and guilt? Well, maybe not altogether. But you might be amazed at what the combination of delicious cold meat and an enlightened brand strategy can achieve…
Let's start from the beginning.
The social situation of Spanish women hasn't been a bed of roses. From the old-fashioned last years of the 19th...