TVNZ - Caught: On The Street

Shortland Street launched in May 1992 as a medical drama centered around the lives and loves of the staff and patients at the Shortland Street clinic.

Caught: On the Street

Agency: Saatchi & Saatchi Advertiser: TVNZ Awards: Consumer Services (Silver)

Marketing Challenge 

Between 2000 and 2002 there was a plethora of new programmes in the schedule, reality shows like Popstars, Hot Property and Target, plus groundbreaking new dramas like The Sopranos were receiving big audiences and breaking new ground for television. Shortland Streetratings and advertising revenue had decreased dramatically and the local press were attacking the programme for cutting the contracts of six core cast members. TV2 had run more than 2800 episodes and no other New Zealand TV drama had...

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