Telecom New Zealand – The Telecom Tree
Category: Effective Use of PR/Experiential in a Marketing CampaignAgency: New Zealand Sponsorship AgencyAdvertiser: Telecom New Zealand
SUMMARY
In 2008, Telecom Retail (Telecom) faced a declining market preference in Auckland. To begin rebuilding preference amongst this market, Telecom realised it had to do something genuine, and good for the city.
It had to be “deeds and not words” – something so good that it would overcome any cynicism.
Telecom's response was to create a Christmas experience like nothing this country had seen before. A seven story (26m) Christmas tree...