NZ Army – Force9
Category: Limited Budget (between $50,000 – $150,000)Agency: Saatchi & Saatchi NZAdvertiser: NZ ArmyCampaign: Force9
SUMMARY
The NZ Army needed to engage youth aged 13–24 and give them a taste for life in the army. They needed to do it using their existing online tools but with a limited budget and in a very competitive market where broadband was changing the way youth connect online.
Saatchi & Saatchi redesigned an online experience called Force 9 and developed communications for mobile internet to help the Army engage significant numbers of young...